LET’S GO SURFING!
Anyone else tired of talking about first wave, second wave, etc…? Let’s go surfing instead!
Literally, surfing is the art and science of riding the waves. There is no sense in complaining about the size of the wave, or where it happened, or how long it lasted. Waves come and go on the ocean—it’s that simple.
Surfers learn, and then take great delight, in making the most of each wave. Part of the charm of this sport is that no two waves are the same. The wind, the tides, and the ocean floor all affect each wave. Usually surfing is both rewarding and challenging.
Hmmm. Sounds like real estate investing, doesn’t it?
Many surfers are picky and patient. They’ll gather the right equipment, put themselves in the best location each day, and then they assess each wave that comes by. They are prepared, they are alert, and they take action as soon as a good wave appears.
And then, they go back and do it again!
2021 will produce many great waves to ride in the real estate market. Did you see the economic update from Benjamin Tal, Deputy Chief Economist of CIBC World Markets Inc? Now is not the time to sit on the couch. Now is the time to gather the right equipment, and research your locations. You will want to be ready to assess and act on Alberta opportunities as they arise (pun intended).
It is indeed tempting to get drawn into the “winter of discontent,” as some are calling it. Doom and gloom can even be found in a fully stocked grocery store these days! Choose your own path. Don’t go with the negative flow.
Right now we control our mindset. Right now we are learning, cleaning and setting up systems. Right now we are setting the stage, waxing the surfboard, and preparing for the waves of opportunity that recovery will bring.
We think big storms clear out some of the clutter, and set the stage for a new growth cycle. The current slump in Alberta is the foundation for future growth. While so many others are fearful and frustrated, we are building and pre-positioning for recovery. We believe this slump will not last forever. Hope and recovery are already within sight.
We’ll be ready, will you? Are you already on alert for the early waves? Let’s go surfing!
